1. About This Policy

FareFuzz ("FareFuzz," "we," "us," or "our"), is a United States–based air travel consolidator specializing in Business Class and First Class airfare. We arrange and issue airline tickets through net-fare agreements with airline partners and through our licensed advisor team.

This Privacy Policy explains what personal information we collect, why we collect it, who we share it with, how long we keep it, and the choices and rights you have. It applies to:

• farefuzz.com and all associated subdomains, landing pages, and booking tools;
• our telephone, email, live chat, SMS, and WhatsApp communications;
• our advertising, lead-capture forms, and social media pages; and
• any booking, quote, or servicing request you make with a FareFuzz travel advisor.

Collectively, these are the "Services."

If you do not agree with this Policy, please do not use the Services.

A note about air travel: booking an international premium-cabin ticket is not an anonymous transaction. Airlines and governments require identity, passport, and itinerary data before a ticket can be issued or a border crossed. Sections 4, 6, and 8 explain this in detail.

2. Quick Summary

This summary is for convenience only and does not replace the full Policy below.

• What we collect — Contact details, traveler names and dates of birth, passport and government ID data, payment information, loyalty numbers, travel preferences, accessibility and meal requests, call recordings, and website usage data.
• Why — To quote fares, issue tickets, service your booking, comply with aviation and financial law, prevent fraud, and market our services.
• Who we share it with — Airlines, global distribution systems, ticketing settlement bodies, payment processors, government and border authorities, and vetted service providers.
• Do we sell your data? — We do not sell personal information for money. We do use advertising and analytics cookies that may qualify as "sharing" or "targeted advertising" under US state privacy laws. You can opt out — see Section 9.
• Your rights — Access, correction, deletion, portability, opt-out of targeted advertising, and more. See Section 12.
• Contact — [email protected] · +1 877 273 3899

3. Information We Collect

3.1 Information You Provide Directly

Enquiry and lead information Name, email address, telephone number, country of residence, preferred contact method and time, origin and destination cities, travel dates, cabin class, number of passengers, budget range, trip purpose, and any free-text notes you include in a form, chat, or email.

Traveler and booking information For every person on a booking, we may collect:

• Full legal name exactly as it appears on the travel document
• Date of birth and gender as required by the airline
• Passport number, nationality, country of issue, and expiry date
• Visa, residency, or redress numbers where required for entry or security screening
• Known Traveler Number / TSA PreCheck and Global Entry numbers
• Frequent flyer and loyalty program numbers and status tiers
• Seat, cabin, meal, and lounge preferences
• Emergency contact details
• Companion traveler relationships (for family or group bookings)

Payment information Cardholder name, billing address, card type, and transaction amount. Full card numbers, expiry dates, and security codes are entered into and processed by our PCI DSS–compliant payment providers and airline ticketing systems. Where a card authorization form is required by an airline, it is handled under restricted access and retained only as long as the airline's chargeback and settlement window requires.

Special category / sensitive information. Some travel requests inherently involve sensitive data — wheelchair or mobility assistance, oxygen or medical equipment, service animal travel, dietary or religious meal codes, or unaccompanied minor arrangements. We collect this only when you volunteer it and use it solely to arrange the service requested with the airline and airport. See Section 6.

Communications The content of your emails, live chat transcripts, WhatsApp and SMS threads, contact form submissions, review or complaint correspondence, and recordings of telephone calls with our advisors.

Optional submissions Testimonials, survey responses, referral details, and content you post on our social channels.

3.2 Information Collected Automatically

When you visit farefuzz.com we and our analytics and advertising partners may collect:

• IP address and approximate location derived from it (city / region level)
• Device type, operating system, browser type and version, screen resolution, and language
• Referring URL, landing page, exit page, pages viewed, scroll depth, time on page, and click paths
• Search terms and route pages viewed, and quote or deal pages engaged with
• Advertising click identifiers (for example Google Click ID, Microsoft Click ID, Meta and Reddit click parameters)
• Cookie, pixel, and local storage identifiers
• Session activity, including form interactions and abandoned form fields where session analytics tools are active

3.3 Information From Other Sources

• Airlines, global distribution systems, and ticketing partners — booking status, ticket numbers, schedule changes, and fare rules
• Payment processors and fraud screening providers — authorization outcomes, risk scores, and chargeback notices
• Advertising and analytics platforms — Google, Microsoft, Meta, and Reddit may provide aggregated or hashed audience and conversion data
• Lead partners and referral sources, where you submitted an enquiry through a partner site with appropriate consent
• Public and review sources — Trustpilot, social media profiles you interact with us on, and business directories
• Travel companions or bookers — where someone books on your behalf (see Section 3.4)
• Corporate accounts — where your employer or travel manager arranges travel for you

3.4 If You Book For Someone Else

If you provide us with another traveler's information, you confirm that you are authorized to do so, that you have made that person aware of this Privacy Policy, and that you have obtained any consent required for us to process their information — including any sensitive information such as accessibility or medical assistance needs. We will treat the lead traveler or booker as the point of contact for the reservation unless you tell us otherwise.

4. Call Recording and Messaging

Telephone calls. FareFuzz operates an advisor-led call center. Calls to and from our team may be monitored or recorded for quality assurance, advisor training, dispute resolution, fraud prevention, and to create an accurate record of the fare, fare rules, and authorizations agreed during the call.

We are headquartered in California, a two-party consent jurisdiction. You will be notified at the start of a recorded call. If you do not wish to be recorded, tell your advisor and we will either stop the recording or continue the conversation by email or chat. Declining recording will not prevent you from receiving a quote, though certain card authorizations may need to be completed in writing instead.

Live chat. Our website chat is operated using a third-party customer messaging platform. Chat transcripts, along with the page and device context of the conversation, are stored on that provider's infrastructure and are accessible to our advisors and support team.

WhatsApp and SMS. When you contact us on WhatsApp or provide a mobile number and opt in, we may communicate with you via WhatsApp Business or SMS about your quote and booking. Message content on WhatsApp is also processed by Meta under its own terms. Message and data rates may apply. You may opt out of marketing messages at any time by replying STOP or by telling your advisor; we will still send transactional messages that relate to a live booking.

5. How We Use Your Information

We use personal information to:

• Respond to enquiries — prepare quotes, search fares across our airline and consolidator inventory, and advise on routing, fare rules, and cabin product.
• Issue and service tickets — create the passenger name record, transmit data to the airline and settlement systems, issue the ticket, and manage changes, seat assignments, upgrades, refunds, and voids.
• Take and reconcile payment — process cards, verify billing details, manage settlement, refunds, and chargebacks.
• Comply with legal and aviation requirements — including passenger data transmission mandated by governments (Section 8.3), sanctions and watchlist screening, tax and accounting obligations, and industry settlement rules.
• Prevent fraud and secure our systems — verify cardholder identity, detect suspicious booking patterns, and protect against unauthorized access.
• Communicate operationally — schedule changes, irregular operations, ticket time limits, document reminders, and post-travel follow-up.
• Market our services — send fare alerts, route launches, and promotions where permitted; run and measure advertising campaigns; build audiences for advertising platforms; and personalize the offers you see.
• Improve the Services — analyze traffic, test page and pricing presentation, train and evaluate our advisors, and understand demand by route and region.
• Handle disputes — respond to complaints, reviews, regulatory enquiries, and legal claims.
• Corporate transactions — evaluate or complete a merger, financing, or sale of assets, subject to Section 8.6.

5.1 Legal Bases (EEA, UK, and Switzerland)

Where the UK GDPR or EU GDPR applies to our processing, we rely on the following legal bases:

Purpose	Legal basis
Quoting, ticketing, and servicing your booking	Performance of a contract, or steps taken at your request before entering a contract
Payment processing and settlement	Contract; legal obligation
Government passenger data transmission (APIS, Secure Flight, border authorities)	Legal obligation; substantial public interest
Accessibility, medical assistance, and meal requests	Explicit consent
Fraud prevention, security, and record keeping	Legitimate interests; legal obligation
Call recording	Legitimate interests, or consent where required
Direct marketing by email or messaging	Consent, or legitimate interests for existing customers on similar services
Advertising and analytics cookies	Consent
Service improvement and advisor training	Legitimate interests

Where we rely on legitimate interests, we have assessed that our interests are not overridden by your rights and freedoms. You may object to that processing at any time (Section 12.3).

6. Sensitive Personal Information

We treat the following as sensitive and apply heightened controls:

• Passport, government identification, and immigration data
• Payment card and financial account data
• Precise health, mobility, or medical assistance information volunteered for a booking
• Religious or dietary meal codes, to the extent they reveal religious belief
• Account credentials

We use sensitive personal information only for the purposes described in this Policy — arranging and servicing your travel, meeting legal obligations, and preventing fraud. We do not use or disclose sensitive personal information to infer characteristics about you, and we do not use it for advertising or profiling.

Under the California Privacy Rights Act, our use of sensitive personal information falls within the purposes permitted by Cal. Civ. Code § 1798.121(a) and its implementing regulations, and therefore we do not offer a separate "Limit the Use of My Sensitive Personal Information" link. You may still contact us with any request regarding this data.

7. Cookies and Similar Technologies

We use cookies, pixels, tags, SDKs, and local storage. Categories:

Category	Purpose	Examples
Strictly necessary	Site security, load balancing, form integrity, fraud prevention, consent state	Session cookies, CSRF tokens, bot protection
Functional	Remembering preferences, live chat continuity, currency and language	Chat platform cookies, preference cookies
Analytics	Understanding traffic, route page performance, and conversion paths	Google Analytics 4, server-side and session analytics
Advertising	Measuring campaigns, building audiences, and retargeting	Google Ads, Microsoft Advertising, Meta Pixel, Reddit Pixel and their conversion APIs

Advertising and analytics identifiers may be transmitted to those platforms both from your browser and from our servers via conversion APIs. Where required by law, these are set only after you consent through our cookie banner.

Managing cookies: use our cookie preferences control on farefuzz.com, your browser settings, or the industry opt-out tools listed in Section 9.2. Blocking strictly necessary cookies may prevent parts of the site from working.

8. How and With Whom We Disclose Information

We do not sell personal information for monetary consideration. We disclose it as follows.

8.1 Airlines and Travel Suppliers

To issue your ticket we transmit traveler names, dates of birth, contact details, passport and document data, loyalty numbers, seat and service requests, and payment or form-of-payment data to the operating and marketing airlines, and where relevant to airport service providers, private aviation operators, and ground handlers. Once transmitted, the airline or supplier processes your data as an independent controller under its own privacy policy.

8.2 Distribution, Ticketing, and Settlement Infrastructure

• Global distribution systems, including Travelport/Worldspan, which host the passenger name record
• Airlines Reporting Corporation (ARC) and, for tickets issued outside the US, IATA Billing and Settlement Plan (BSP) participants
• Consolidator and ticketing partners through whom certain net fares are issued
• Mid-office, quality control, and schedule change monitoring providers

8.3 Government, Border, and Security Authorities

Air travel is subject to mandatory passenger data transmission. Depending on your itinerary, your information may be provided to:

• TSA Secure Flight (name, date of birth, gender, redress number) for flights to, from, over, or within the United States
• US Customs and Border Protection under Advance Passenger Information System (APIS) and Passenger Name Record rules
• Foreign immigration, customs, and aviation security authorities for your destination and any transit points, including EU/UK PNR and API regimes
• Law enforcement, regulators, or courts in response to lawful requests, subpoenas, or where necessary to establish or defend legal claims

We cannot issue an international ticket without meeting these requirements.

8.4 Payment and Fraud

Payment gateways, acquiring banks, card networks, and issuing banks; fraud screening, identity verification, and chargeback representment providers.

8.5 Service Providers (Processors)

Vetted vendors acting on our instructions under written contracts, including: cloud hosting and CDN, CRM and marketing automation, live chat and messaging platforms, telephony and call recording, email delivery, analytics and advertising platforms, accounting and tax advisors, insurance providers, and legal counsel.

8.6 Corporate Transactions

If FareFuzz is involved in a merger, acquisition, financing, reorganization, or sale of assets, personal information may be disclosed to counterparties and their advisors under confidentiality obligations, and may transfer as part of that transaction. We will notify you of any resulting material change to this Policy.

8.7 With Your Direction

To travel companions, corporate travel managers, family members, insurers, or third parties you ask us to communicate with.

8.8 Advertising Platforms

See Section 9. Sharing hashed identifiers with advertising platforms for audience matching and conversion measurement may be classified as "sharing" or "targeted advertising" under certain US state privacy laws.

9. Advertising, Analytics, and Your Opt-Out Choices

FareFuzz advertises on Google, Microsoft/Bing, Meta (Facebook and Instagram), Reddit, and other networks, and uses their measurement tools. This may include uploading hashed email addresses or phone numbers, and importing offline conversion events from our CRM, so that platforms can measure which campaigns produced genuine bookings.

We do not use sensitive personal information, passport data, or accessibility information for advertising.

9.1 Opting Out of Targeted Advertising and "Sharing"

You may opt out by:

• Using the cookie preferences control on farefuzz.com and rejecting the Advertising category
• Enabling a Global Privacy Control (GPC) signal in your browser or extension — we honor GPC as a valid opt-out request for the browser and device on which it is received
• Emailing [email protected] with the subject line "Do Not Share My Personal Information"
• Calling +1 877 273 3899

9.2 Platform and Industry Tools

• Google Ads Settings and Google Analytics Opt-out Browser Add-on
• Microsoft Advertising opt-out
• Meta Ad Preferences and off-Facebook activity controls
• Reddit advertising preferences
• Digital Advertising Alliance: optout.aboutads.info
• Network Advertising Initiative: optout.networkadvertising.org
• European Interactive Digital Advertising Alliance: youronlinechoices.eu

Opting out stops interest-based targeting; you will still see general advertising, and you will still receive transactional messages about a live booking.

9.3 Email and Message Marketing

Every marketing email includes an unsubscribe link. You may also reply STOP to marketing SMS or WhatsApp messages, or contact us directly. Opting out of marketing does not stop operational messages about a ticket you have booked.

10. International Data Transfers

FareFuzz is based in the United States and our infrastructure and advisors are located in the United States and other countries. Air travel by its nature requires transferring your data across borders — to airlines, GDS platforms, airports, and government authorities in every country on your itinerary. Those countries may not provide the same level of data protection as your home jurisdiction.

Where we transfer personal information from the EEA, UK, or Switzerland, we rely on:

• Standard Contractual Clauses approved by the European Commission, and the UK International Data Transfer Addendum, with supplementary measures as appropriate; and
• The derogation for transfers necessary for the performance of a contract with you, or for a contract concluded in your interest, under Article 49(1)(b)–(c) GDPR, which is the basis on which itinerary and passport data reaches airlines and border authorities.

You may request further information about our transfer safeguards using the contact details in Section 17.

11. Data Retention

We retain personal information only as long as necessary for the purposes it was collected, and to meet legal, tax, accounting, and settlement obligations.

Data	Typical retention
Enquiries that do not convert to a booking	Up to 24 months from last contact, then deleted or anonymized
Booking and ticketing records, including traveler and passport data	Duration of travel plus the period required by ARC/BSP, tax, and accounting rules — generally 7 years from the date of the transaction
Payment records and card authorization forms	As required for settlement, refund, and chargeback windows; card authorization forms are securely destroyed once those windows close
Call recordings and chat transcripts	Generally 12–24 months, longer where a dispute, claim, or investigation is open
Marketing preferences and suppression lists	Retained indefinitely so we can honor your opt-out
Website analytics and advertising identifiers	Per the retention settings of each platform, typically 14–26 months
Legal, regulatory, or dispute files	Until the matter and all appeal periods conclude

Where deletion is not immediately possible, we isolate and secure the data until deletion is feasible.

12. Your Privacy Rights

12.1 Rights Available to Everyone

Regardless of where you live, you may ask us to:

• Confirm whether we process your personal information and provide access to it
• Correct inaccurate information
• Delete information we no longer need
• Stop marketing communications
• Receive a copy of information you provided in a portable format

We honor these requests subject to the legal retention obligations in Section 11 and to our need to keep records connected to a ticket that has been issued.

12.2 California Residents (CCPA / CPRA)

Categories of personal information collected in the last 12 months:

Selling and sharing. We do not sell personal information for money. We do share identifiers, internet activity, geolocation, and non-sensitive inferences with advertising platforms for cross-context behavioral advertising. We do not knowingly sell or share the personal information of consumers under 16.

Your California rights: to know, access, correct, delete, obtain a portable copy, opt out of sale/sharing, limit sensitive data use (see Section 6), and be free from discrimination for exercising your rights. You may use an authorized agent with written permission and verification.

Shine the Light (Cal. Civ. Code § 1798.83): we do not disclose personal information to third parties for their own direct marketing purposes.

12.3 EEA, UK, and Switzerland

You have the rights of access, rectification, erasure, restriction, portability, and objection — including an absolute right to object to direct marketing — plus the right to withdraw consent at any time without affecting prior processing, and the right not to be subject to solely automated decisions with legal or similarly significant effects. We do not make such automated decisions about you.

You may lodge a complaint with your national supervisory authority or, in the UK, the Information Commissioner's Office. We ask that you contact us first so we can try to resolve it.

12.4 Other US States

Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, and other states with comprehensive privacy laws have rights to access, correct, delete, obtain a copy, and opt out of targeted advertising, sale, and certain profiling. Where the law provides an appeal process, you may appeal a denied request by replying to our decision; we will respond within the statutory period and, if we deny the appeal, tell you how to contact your state Attorney General.

12.5 Canada

Residents of Canada may request access to and correction of their personal information under PIPEDA and equivalent provincial legislation, and may withdraw consent subject to legal and contractual restrictions.

12.6 How to Exercise Your Rights

Email [email protected], call +1 877 273 3899, or write to the address in Section 17. Please include your full name, the email address or phone number associated with your enquiry or booking, and, if applicable, your booking reference.

We will verify your identity before acting — for booking records this may require matching details in the reservation. We will respond within 45 days (California and most US states), extendable by a further 45 days with notice, or within one month under the GDPR, extendable by two further months for complex requests. There is no charge unless a request is manifestly unfounded or excessive.

13. Security

We maintain administrative, technical, and physical safeguards appropriate to the sensitivity of the data we handle, including TLS encryption in transit, encryption at rest for stored booking records, role-based access controls, least-privilege access for advisors, multi-factor authentication on internal systems, secure handling procedures for passport and card authorization documents, vendor due diligence, and staff training on data handling and social engineering.

Card data is processed through PCI DSS–compliant providers and airline ticketing systems. We will never ask you to send full card numbers or security codes by email, SMS, WhatsApp, or chat. If you receive such a request claiming to be from FareFuzz, do not respond — contact us at +1 877 273 3899.

No method of transmission or storage is completely secure. If a breach affecting your personal information occurs, we will notify you and the relevant authorities as required by law.

14. Children's Privacy

The Services are intended for adults. We do not knowingly collect personal information directly from children under 13, and we do not knowingly sell or share the personal information of anyone under 16.

We do process children's information as passengers when an adult books family travel or an unaccompanied minor service. That information is provided by the booking adult, who confirms they have authority to provide it, and is used only to arrange and service the travel.

If you believe a child has provided us information directly, contact [email protected] and we will delete it.

15. Third-Party Websites and Services

The Services link to airline sites, private aviation operators, payment pages, review platforms, and social networks. Once you leave farefuzz.com, this Policy no longer applies. Airlines and other travel suppliers are independent controllers of the data they receive and process it under their own privacy policies, which we encourage you to read before travel.

16. Changes to This Policy

We may update this Policy to reflect changes in our practices, technology, or the law. The "Last Updated" date at the top will change and the revised Policy will be posted at farefuzz.com. Where a change is material — for example a new category of disclosure or a new purpose for sensitive data — we will provide prominent notice on the site and, where required, seek your consent or notify you by email before it takes effect.

Prior versions are available on request.

17. Contact Us

FareFuzz
4580 Auto Mall Parkway, Suite 121
Fremont, CA 94538
United States

Privacy enquiries: [email protected]
General enquiries: [email protected]
Telephone: +1 877 273 3899
Website: https://farefuzz.com